SoMe Content

Three times Triss

Triss logo in red and black on yellow background
In short
Working with Svenska Spel and Triss to make social media content and branded material in stills, motion, print and DOOH.
Client
Triss
Collaborators
Malin Hägglöv • Oscar Nyquist • Emma Danielsson • Dmytro Kyryliuk • Andreas Markström • Lisa Freij • Sofia Steneröd
Project Type
SoMe Content
Project Year
2022

Triss, the Swedish people's favourite scratch ticket

During my time at Edisen I was in creative charge of the client Svenska Spel and the guidelines, creative team and our processes. I used these guidelines and toolboxes to create content and guide the creatives in the content production process for the sub brand Triss. We did all of the graphic production for Triss in both stills and motion, for social media ads, banners, content, print, TVC and DOOH campaigns showing up in the Stockholm subway.

The Christmas campaign

One of the largest campaigns we did for Triss was the Christmas campaign in 2021, spanning over 6 weeks and delivering 800+ files. Creating staged social media content matched with TV commercials and DOOH leading up to Christmas eve. Our team did all of the character and background illustrations and animations, creating a dynamic toolbox for the Christmas campaign, scalable for each week. I was art directing the all the content for Triss together with our digital producers and motion artists.

Valentine's & Easter

We produced a number of campaigns for Triss. The easter campaign, midsummer's, winter olympic games, football summer, father's day, mother's day, halloween, valentine's day, summer olympic games and more. Below you see a selection of motion and still content I lead the creative team in producing.

Animated christmas ad with elfs riding sleds with lotto tickets in snowy world
Animated valentine´s ad with lotto ticket surrounded by beating hearts on yellow background
Animated Easter ad with a hen and chickens surrounding a lotto ticket
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Christmas desktop ad with lotto ticket package, yellow background, snowy world
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Valentine´s ad with lotto ticket surrounded by hearts on yellow background
Easter ad with beige background, a vase with sticks, feathers and lotto tickets as decoration
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Valentine´s ad with lotto ticket surrounded by hearts on yellow background
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Do you need a creative lead or a designer? Maybe you need a logotype, design guidelines, a website, a whole new visual identity, or just some extra hands on deck in your team? Reach out and I will get back to you within 2 business days!

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