Amanda Thomsson
GRAPHIC DESIGNER
Amanda Thomsson
Logotypes
Visual Identities
Branding
Packaging Design
Typography
Web Design
Portfolio
Energi Funktion Komfort

CASE
New visual identity, logotype, communication guidelines, office interior design and website for the tech-consulting company Energi Funktion Komfort.

SHORT
I wanted EFK to be leading by example in an industry that is otherwise dull and stale. An update was needed and we wanted to break new ground. Showing everyone they want to bring competition and inspire the industry. Using their soft and hard values in the visual identity and communication.

in_between

CASE
Abstracting everyday objects into their own symbols, combined in a non-bound book. Giving each of them their own new life.

SHORT
Using light to bring out the other perspective of these objects, focusing on the space in between. The negative space that made the symbols appear.

Rödlögaboden

CASE
A visual identity, updated logo and store concept for the small shop on Rödlöga in the Stockholm archipelago.

SHORT
The design concept is inspired by signal flags used at sea. The flags exist to make two parts accurately communicate with each other. I really liked the parallels to what I wanted to achieve.

Abstract Sculpture

CASE
An abstraction process. The purpose was to use an object and complete a number of stages in order to make it completely abstract.

SHORT
Going through stages of sketching, sculpting with paper and then producing an abstract film. This was the inspiration for the final stage that became an acrylic sculpture.

Asymmetric Typography

CASE
Learning to master the art of asymmetric typography, in the form of book layout. Designing a portfolio concept for sculptor and photographer Anders Krisár.

SHORT
Using classic asymmetric typography to make the base layout and keeping the navigation as clean as possible. Making the art pop, I wanted his work to do the talk.

The Hubble Telescope

CASE
Designing a new concept magazine, using The Hubble Space Telescope images as the main character.

SHORT
The focus in this magazine is on the images produced by THT during a year, to promote them. In combination with interesting articles on space and other content that is linked to the production of these images.

Whyred F.W Moodfilm

CASE
Filming and producing video content for Whyred Flagship Store to air at Stockholm Fashion Week. A moodfilm to show off the first glances of Womens SS14.

SHORT
Trying to interpret the Whyred brand and the collection into video content. This together with a big splash of melancholia, Swedish minimalism, mirroring effects and layering tied the knot together for us.

V.AVE.S.R. Ident

CASE
Filming and producing an ident for Fifth Avenue Shoe Repair to be used as web content.

SHORT
We wanted to communicate a fierce and somewhat volatile look. With focus on showing guts and making an impact, we wanted V.AVE.S.R. to really pack a punch.